The last project during my time at Apsis International was leading the company’s redesign, a key moment as the business had grown from an email service into a full-fledged, data-driven marketing platform. The final step was ensuring the visual identity reflected this evolution.

I had the pleasure of working with the experienced marketing designer Nina Persson and multi-talented designer, illustrator, and photographer Katri Hansson who plays a critical role in the process of designing many of the key ingredients. Together, we shaped both the visual identity and all supporting touch points, website, marketing materials, and communications across every channel.

The process was rewarding not just for the work itself, but for the collaboration as well.