Apsis One
Apsis One is an all-in-one marketing platform built to help businesses connect with their customers in smarter, more personal ways.
The Challange
In late 2017, I joined Apsis International, a company at a crossroads. For over a decade, Apsis had been a leader in large-scale email marketing, but the fast-changing digital landscape called for a bold transformation. That vision became Apsis One, a data-driven marketing platform.
As part of the UX team, I worked alongside Gareth Emery and Johanna Johnson to design the platform, collaborating with talented project managers, developers, testers, technical writers, and many others.
It was a long-term project, full of challenges, rewards, and unexpected turns. I’m proud to have been part of the journey and grateful for the incredible people I met along the way, some of whom became great friends.
In August 2021, Apsis was acquired by Efficy, opening a new chapter for the company and everything we had built.
The Platform
Apsis One is an all-in-one marketing platform built to help businesses connect with their customers in smarter, more personal ways. By bringing together email, automation, SMS, landing pages, and more into a single, intuitive interface, it lets marketers run campaigns efficiently while keeping the focus on creating meaningful, data-driven experiences.
Email Tool
The email tool in Apsis One makes it easy to craft personalized campaigns that reach the right people at the right time. With smart segmentation and automation, marketers can focus on creativity while the platform handles the timing and delivery.
SMS Tool
The SMS tool in Apsis One lets businesses reach customers directly on their phones with timely, relevant messages. It’s simple to set up, easy to personalize, and keeps communication quick and impactful.
Marketing Automation
The Marketing Automation tool in Apsis One makes it easy to create smart, personalized customer journeys. By setting up automated workflows and triggers, marketers can deliver the right message at the right time, letting the platform handle the routine while they focus on creativity and strategy.
Website Tool
The Website tool in Apsis One lets businesses create landing pages and forms that are both beautiful and functional. It’s designed to capture leads, engage visitors, and integrate seamlessly with campaigns, all without needing a developer for every little change
Insights & Audience
The Insights tool in Apsis One turns data into action. It gives marketers clear analytics and reports, helping them understand what’s working, spot opportunities, and make smarter decisions for every campaign.
The Audience tool in Apsis One makes segmentation simple and powerful. Marketers can group customers based on behavior, preferences, or demographics, ensuring every message hits the right people at the right time.
